Offering incentives to potential customers is an effective strategy for achieving awareness of a product or service one is trying to introduce. To "incentivize" the public to try the client’s product or service often calls for a deep discount or compelling reason to try the products, goods or services.

Incentive programs are also effective ways to reward performance of employees for a job well done. Incentives are even offered to provide value to its own clients or members by promoting their services, products and brands.

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